HOME | The Point Blog | contact us
           
 

Case Studies

 
  Starbucks  
  DHL  
  Deloitte  
  Discover Financial  
  Nike  
  Seagate Technology  
  Symantec  
case studIES

nike (apparel division)


LEADERSHIP CHALLENGE DEPLOYMENT

Business Goal
Drive business strategy through leadership development

Historically Nike has been known as a footwear company. All that changed with when Mindy Grossman took the helm as Vice President of the Apparel Division in 2000. After replacing over 80% of management, consolidating global sourcing and centralizing design, she turned her focus on building leadership capacity to substantially grow the apparel side of the business.

Action
Bluepoint was first invited to deliver a keynote speech at the 2003 Global Apparel Conference to the leadership within the division. We were then welcomed into strategy discussions for a broad-ranging leadership development initiative which included:

  • The Leadership Challenge workshop for senior management
  • A Ron Crossland Unplugged Q&A session for over 40 directors and executives

Result
Bluepoint programs created momentum for a transformative leadership development program. The Apparel Division is now a major piece of their business and has been successfully incorporated into the corporate culture.

Sign up for The Point blog

info@bluepointleadership.com
Bluepoint on mobilezenVisit our mobilezen page on your handheld device. Text "Bluepoint" to 99699.